Being an engaged father isn’t a big deal, except it is. I have to highlight engaged fatherhood as the norm until it is. With so many stereotypes working against this tide, it’s a big deal to make it not a big deal.
Amazon has a program that curates baby needs and offers discounts. It is Amazon Family almost everywhere in the world. It is called Amazon Mom in America. Here’s how you can help us make things right round the world. Join in the #AmazonFamilyUS movement.
A new campaign from Go RVing is encouraging parents to loosen the leash and give their kids a wildhood. It’s about getting out, getting dirty, and living life free of fears. You know, like you did when you were a kid.
Similac Formula is making waves with a new ad that tries to end the Mommy Wars. In a world of no parental judgement, parents would be free to formula feed – that’s what they want. Fine, we fed formula. But it’s the portrayal of dads in the video that is turning the conversation sideways. Why Sisterhood of Motherhood? Why not call us all “parents?”
The Old Spice Creepy Mom commercial now has a co-star: creepy dad. Moms and Dads duke it out over the pain and pleasure of seeing their boy become a man in this great commercial that highlights how moms and dads do it differently.