Being an engaged father isn’t a big deal, except it is. I have to highlight engaged fatherhood as the norm until it is. With so many stereotypes working against this tide, it’s a big deal to make it not a big deal.
Posts tagged dadvertising
Coffee Time With My Sons
The simplest moments in fatherhood are my favorite. Quiet, speechless moment in time with my son are the most valuable.
How Ikea Harnessed The Incredibly Inspirational Creativity Of Kids
No matter where kids are from they are creative geniuses. Check out how Ikea has harnessed the creativity of kids and used it for charity. This is so good.
Truth In Dadvertising: Wayne Gretzky Plays Road Hockey In Edmonton
What would you do if Wayne Gretzky rang your door and asked if you wanna play road hockey? It should be the same answer when your kids ask you to play. YES!
Truth In Dadvertising: How Far Would You Go To Spend More Time With Your Kids?
We all want to spend more time with our kids, but life gets in the way. Or does it? This brilliant video from Quaker is bringing all the parenting feels.
How To Inspire Your Kids To Do Chores
Its easy to get your kids to do chores, just model the behavior. More and more its not just moms that are inspiring, but dads too. Thanks to #SwifferDad for this great campaign
Truth In Dadvertising: Why Is Amazon Family Called Amazon Mom In America?
Amazon has a program that curates baby needs and offers discounts. It is Amazon Family almost everywhere in the world. It is called Amazon Mom in America. Here’s how you can help us make things right round the world. Join in the #AmazonFamilyUS movement.
Give Your Kids A Wildhood
A new campaign from Go RVing is encouraging parents to loosen the leash and give their kids a wildhood. It’s about getting out, getting dirty, and living life free of fears. You know, like you did when you were a kid.
Truth In Dadvertising: Yes, It Certainly Was The Super Dad Bowl
What’s up with all the dad ads? You could call it the Super Dad Bowl, and it’s about time fatherhood was celebrated without hesitation.
Truth In Dadvertising: The Similac Formula Falls Short
Similac Formula is making waves with a new ad that tries to end the Mommy Wars. In a world of no parental judgement, parents would be free to formula feed – that’s what they want. Fine, we fed formula. But it’s the portrayal of dads in the video that is turning the conversation sideways. Why Sisterhood of Motherhood? Why not call us all “parents?”
Truth In Dadvertising: Old Spice Creepy Mom Commercial Now Starring Dads
The Old Spice Creepy Mom commercial now has a co-star: creepy dad. Moms and Dads duke it out over the pain and pleasure of seeing their boy become a man in this great commercial that highlights how moms and dads do it differently.
Truth In #Dadvertising: The Cheerios Effect And Dad Is Here
Do you remember the moment you became a dad? That first moment you held your baby, looked down and said “Dad is here?” Watch these two dads share their moving story.
Truth In Dadvertising: Cheerios Celebrates #HowToDad
The latest commercial from Cheerios is the most perfect celebration of Fatherhood ever. They nail #howtodad with a genius of understanding the modern man.
Truth In Dadvertising: The Calgary Stampede Treats Dads Like Champions
The latest campaign for the Calgary Stampede focuses on champions of all kinds, shapes, and sizes. It also honors dads as Calgary Stampede Champions.
The Worst Father’s Day Card Themes: Dads Swear, Fart, And Fix Things
The worst Father’s Day card themes have been revealed, my fathering friends. If you’re a dad you must swear, fart, and fix things. It is written.
Truth In Dadvertising: Days Inn Canada Dad Hates Reading To His Kids
The latest ad from Days Inn Canada misses the mark. They show a dad on a bizcation celebrating life from his family. It couldn’t be further from the truth.