I originally wrote this post for Man of the House on April 8, 2011. That site is dead, but thanks to the power of the Internet Archive’s Wayback Machine, I was able to recover it.
Mommy Bloggers are the perennial cause celebre of marketers and newsies. Stories are flooding the newswires about how the fairer sex of bloggers are attractive targets for companies wanting to have the word spread amongst prospective customers.
While some moms (and dads) may jump into blogging “for the free stuff,” there is a higher calling to being a blogger about your family.
Yes, there are some perks (I’ve picked up car seats and movie tickets through my personal blog) but the real benefit of blogging as a dad is engagement. You become more aware of your decisions and the decisions of others. Because you have a self imposed deadline of a few hundred words a week, you’re always looking for story ideas.
When I started my daddy blog, DadCAMP, the idea was the create a network for dads to get together and share parenting experiences. The term “camp” is attached to everything in the social media community and is used to describe unconferences where the audience plans the agenda on the fly. CupcakeCamp, DemoCamp, BarCamp, etc (you see where this is going).
My blog started as a way for dads to play together. I wanted to build a support group of people with similar experiences. I wanted to meet other dads who were engaged and active in their kids’ lives and starting a blog helped to make that happen. Along the way, I’ve met some great people, made new friends and have approached my parenting in an entirely different way.
If you start your dad blog with the idea to make money at it, and become the Dooce of Dads, you’ll fail. You need to do it because you want to, because you love to and let the community build organically. If others share your perspective they’ll join in, if they don’t, well, you’ll have a great archive of family memories, photos and videos to share with your kids when they get older.
There is, however, a downside to all of this blogging excitement. You can become so wrapped up in the archiving and documenting of each family outing that you forget to enjoy them. I admit my son has scolded me to put down the iPhone screaming “Daddy, talk to me!” more than a few times.