We knew this was coming.
This was the year dad was going to be taken seriously, and celebrated. No longer the butt of jokes, the role of fathers in the family was going to be taken by advertisers and celebrated.
The Super Dad Bowl arrived and instantly became an important moment in advertising history.
I’m so proud to know the dads that were in that ad. Many of them are members of the Dad Bloggers group and I’m proud to call them colleagues and friends.
What’s up with all the dad ads, Jeff Dauler?
It’s about time. That’s what.
Here’s another of the best from the first Super Dad Bowl: