At the Dad 2.0 Summit earlier this year, LEGO had a great booth set up where we could mingle with Master Builder Chris Steininger, check out some new models coming in the future, and share with them our #LEGODad truths.
It was around this time that LEGO made news for releasing a SAHD minifig, a dad pushing a stroller, and being involved. “LEGO minifigs! They’re just like us!,” the dads at the conference chanted.kids playing with LEGO. From creating random challenges for them, to seeing Charlie pull out his inner Abrams and make LEGO movies, to seeing Zacharie tackle a huge build over a number of hours, plowing through each complicated step with determination, playing with LEGO is where fatherhood magic is made.
LEGO asked us to share our own #DadTruths to inspire their creative teams to build out more fatherhood involvement scenarios with minifigs.
I scribbled out: “It’s not a funny story, but it’s one of my favorite dad times with my kids. I went kayaking with my son last summer and he took his first rope swing into a river. As we got back to the dock, the leader pulled over on the side of the canal. My son, Zacharie, climbed out, stripped down to his skivvies (we didnt pack a bathing suit) and swung. I filmed it in slow motion. He ran out screaming and let go, got soaked. And went back and did it again. It’s simple, but the slow motion video, seeing him suspended in air is a frozen moment in time for me, forever a 7 yr old son.”
And then the LEGO team built this for me!
Here are some of the other #DadTruths my fellow fathers shared and had interpreted by LEGO minifgs.
LEGO.com/Dad has also been built out as a site curating a celebration of fun, awesome and inspirational content, tools and video that celebrate the special connection between dads and kids.
As we celebrate fatherhood this week, take some time to get down on the carpet with your kids and build something awesome. And then get into the comments, share your #DadTruths and win some LEGO!
Disclosure: LEGO has given me access to awesome experiences and sent me a few boxes of toys over the past few years.